Author Topic: The one that got away... Maybe?  (Read 16239 times)

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Wall Decal Business

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The one that got away... Maybe?
« on: November 07, 2012, 09:16:27 AM »
Okay, so an etsy customer asked me for a custom order that went like this...

"Is it possible for you to do maybe 16, 12 inch dots?"

She later added, "In 4 different colors". 

After a bit of consideration, I decided that for that much vinyl (12 inches x 16 feet), I would offer her a roundabout price of $100 plus $5.95 shipping.

She followed up with, "Ok thanks! I'll let you know when I decide! Thanks for getting back to me."

I really don't even know if I was on target with that price.  There wasn't much to designing those dots, only the amount of vinyl involved. Now, the truth is I have no real measure of what to price vinyl to begin with.  I kinda price it based on my current prices, which are based on prices that my competitors have for their wall decals.  Is this a case of the blind leading the blind?

Was I charging too much or was I leaving money on the table?  I haven't a clue! :o

What would you charge for this order?
Jerry
www.WallDecalBusiness.com

“If your ship doesn’t come in, swim out to meet it!” --Jonathan Winters

G23FM

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Re: The one that got away... Maybe?
« Reply #1 on: November 07, 2012, 10:08:31 AM »
I wouldn't feel bad charging that...

SuZie

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Re: The one that got away... Maybe?
« Reply #2 on: November 07, 2012, 10:13:52 AM »
That's $6 each...very reasonable...maybe a tad low.
BUT, it's not just the cost of the vinyl...your labor and overhead should be included too. 

Most "on the fly" estimating tricks would come out to $12-15 each.
Of course, there's hardly any designing or weeding....that should be taken into consideration. 

Quickie Estimating Tricks:
Sq.inches x 10 cents   =  $14.40
Add width & height and divide by 2  =  $12
$1 per running inch of 24" vinyl  =  $12


Don't feel guilty charging for your time and expertise....you shouldn't be working for free.  In the end, if YOU are happy with what profit you made and your customer is happy with the price.....that's what counts.

Sue2
Printing - Quick Signs - Banners - T-shirts & Caps
HP5500 UV Wide Format, Canon 3200, WorkForce 1100,  LaserPoint 24", Hotronics 16x20 Swing-Away Press, Cap Press
Corel X4, InDesign, Illustrator, Photoshop, SBE
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blakdogs

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Re: The one that got away... Maybe?
« Reply #3 on: November 07, 2012, 10:41:17 AM »
Hmm...I'm certainly no expert, but even though the circle would have been easier to weed than say a majorly detailed image in 12"x12" form, you still have the material and labor to consider, neither of which change with the complexity of the design.

If someone wanted to order 16 of one of my average priced stickers, that would run them $96.  These are usually about 6-7" x @ 5".  I *might* offer them a small quantity discount, but even at $90 for those 16 stickers, I'm using WAY less in material than you are at 12" x 12".

Bottom line, I don't think you were over priced on that quote, as SuZie posted, maybe even a tad low, but that's your call...
Lori

www.theblakdogs.com

Blakdogs Designs
Vinyl artwork for your car and home

Wall Decal Business

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Re: The one that got away... Maybe?
« Reply #4 on: November 07, 2012, 05:58:47 PM »
That's $6 each...very reasonable...maybe a tad low.
BUT, it's not just the cost of the vinyl...your labor and overhead should be included too. 

Most "on the fly" estimating tricks would come out to $12-15 each.
Of course, there's hardly any designing or weeding....that should be taken into consideration. 

Quickie Estimating Tricks:
Sq.inches x 10 cents   =  $14.40
Add width & height and divide by 2  =  $12
$1 per running inch of 24" vinyl  =  $12


Don't feel guilty charging for your time and expertise....you shouldn't be working for free.  In the end, if YOU are happy with what profit you made and your customer is happy with the price.....that's what counts.

Sue2

So if I were to charge $12 per circle multiplied by 16 circles, that is $192.  I would love to charge that!!

But I don't know if my clients would stick around for that price.  Maybe if there were more design to the decal, I could feel I'm giving something more for their money.

I was on the fence because on the one hand, its an easy design, on the other hand it does eat away at a big chunk of vinyl for all 16 cirlces.   That's why i settled for $100 at the time.

I mean, I am not arguing with you at all.  This is not the first time I see these kind of prices being suggested.  But, you are right - I do need to charge for my time as well, and not on just how much I am making on the material. 

Thanks for your pricing guide, Suzie  :thumbsup:  I am definitely working on becoming bold enough to get up to those prices, even on my regular items.  All things in time  ;)
Jerry
www.WallDecalBusiness.com

“If your ship doesn’t come in, swim out to meet it!” --Jonathan Winters

Wall Decal Business

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Re: The one that got away... Maybe?
« Reply #5 on: November 07, 2012, 06:30:37 PM »
Hmm...I'm certainly no expert, but even though the circle would have been easier to weed than say a majorly detailed image in 12"x12" form, you still have the material and labor to consider, neither of which change with the complexity of the design.

If someone wanted to order 16 of one of my average priced stickers, that would run them $96.  These are usually about 6-7" x @ 5".  I *might* offer them a small quantity discount, but even at $90 for those 16 stickers, I'm using WAY less in material than you are at 12" x 12".

Bottom line, I don't think you were over priced on that quote, as SuZie posted, maybe even a tad low, but that's your call...

Yeah, i dont feel too bad anymore.  If they don't come back, then it's not because I was price gauging them.

The toughest thing for me to price are custom orders.  Especially after I spend time going back and forth on thier exact order and my exact price.  I think I probably make the sale on about 75% of them.  But they come around just when I'm needing a good sale.

Thanks for the price comparison, Lori  :thumbsup:
Jerry
www.WallDecalBusiness.com

“If your ship doesn’t come in, swim out to meet it!” --Jonathan Winters

blakdogs

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Re: The one that got away... Maybe?
« Reply #6 on: November 07, 2012, 06:46:06 PM »
Hmm...I'm certainly no expert, but even though the circle would have been easier to weed than say a majorly detailed image in 12"x12" form, you still have the material and labor to consider, neither of which change with the complexity of the design.

If someone wanted to order 16 of one of my average priced stickers, that would run them $96.  These are usually about 6-7" x @ 5".  I *might* offer them a small quantity discount, but even at $90 for those 16 stickers, I'm using WAY less in material than you are at 12" x 12".

Bottom line, I don't think you were over priced on that quote, as SuZie posted, maybe even a tad low, but that's your call...

Yeah, i dont feel too bad anymore.  If they don't come back, then it's not because I was price gauging them.

The toughest thing for me to price are custom orders.  Especially after I spend time going back and forth on thier exact order and my exact price.  I think I probably make the sale on about 75% of them.  But they come around just when I'm needing a good sale.

Thanks for the price comparison, Lori  :thumbsup:

No problem...  I know EXACTLY what you mean about the back and forth...I've had some folks that are just SO easy to work with, and then others that just drive me crazy with the minute changes that had they told me exactly what they wanted to begin with, it would have saved me tons of time!  And I've had one customer that I wanted to institute a PITA charge after the fact!!  LOL!  Thankfully only the one customer so far that drove me crazy.  I love doing the custom work because to me, it's a nice challenge...on the other hand, there's a LOT to be said for the orders that come in as stock from my store <grin>!

I don't really have a set gauge for how to set my custom orders, but the first thing I look at is the size relative to the amount of vinyl I'm gonna have to use.  Then I look at the detail of the design and if there is going to be any computer time beyond the typical set up.
Lori

www.theblakdogs.com

Blakdogs Designs
Vinyl artwork for your car and home

SuZie

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Re: The one that got away... Maybe?
« Reply #7 on: November 08, 2012, 09:32:26 AM »
That's $6 each...very reasonable...maybe a tad low.
BUT, it's not just the cost of the vinyl...your labor and overhead should be included too. 

Most "on the fly" estimating tricks would come out to $12-15 each.
Of course, there's hardly any designing or weeding....that should be taken into consideration. 
Don't feel guilty charging for your time and expertise....you shouldn't be working for free.  In the end, if YOU are happy with what profit you made and your customer is happy with the price.....that's what counts.

Sue2

So if I were to charge $12 per circle multiplied by 16 circles, that is $192.  I would love to charge that!!

But I don't know if my clients would stick around for that price.  Maybe if there were more design to the decal, I could feel I'm giving something more for their money.

I was on the fence because on the one hand, its an easy design, on the other hand it does eat away at a big chunk of vinyl for all 16 cirlces.   That's why i settled for $100 at the time.

I did mention that low design time and weeding should be taken into consideration.

You figure the base price and determine if that seems FAIR to you.  Then move your price up or down.  Also decide if you want to give a quantity discount or PIA upcharge.

For this job remember, you will need to stop and change the vinyl on the cutter 4 times.  Also, do you have the 4 colors they wanted in stock...or will you have to order in that "Barney Purple" you will never need again?

All these things come to play when estimating....AND, believe me seldom does the actual job end up as initially described.

Sue2
Printing - Quick Signs - Banners - T-shirts & Caps
HP5500 UV Wide Format, Canon 3200, WorkForce 1100,  LaserPoint 24", Hotronics 16x20 Swing-Away Press, Cap Press
Corel X4, InDesign, Illustrator, Photoshop, SBE
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tekcorps

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Re: The one that got away... Maybe?
« Reply #8 on: November 08, 2012, 09:47:48 AM »
Great advice SuZie. Can you explain your Quickie Estimating Tricks, please.
Vinyl Express Panther • Flexi Pro • Epson WF1100 • Illustrator • Photoshop • Inkscape • Windows XP

SuZie

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Re: The one that got away... Maybe?
« Reply #9 on: November 08, 2012, 10:07:29 AM »
Great advice SuZie. Can you explain your Quickie Estimating Tricks, please.

These are tricks I have picked up from what others use.

Quickie Estimating Tricks:
Height of label X width = Sq. inches
In this case:  12" X 12" =144 sq. inches x 10 cents   =  $14.40

Add width & height and divide by 2  =  $12
In this case:  12" + 12" =  24
Divide by 2  =  $12

$1 per running inch of 24" vinyl  =  $12
Here you will only be able to get one 12" circle across on 24" vinyl.
soooo 12" X $1 per running inch  = $12


These prices are said to include time, weeding and overhead.

Sue2
« Last Edit: November 08, 2012, 10:09:51 AM by SuZie »
Printing - Quick Signs - Banners - T-shirts & Caps
HP5500 UV Wide Format, Canon 3200, WorkForce 1100,  LaserPoint 24", Hotronics 16x20 Swing-Away Press, Cap Press
Corel X4, InDesign, Illustrator, Photoshop, SBE
__________________________________________________

tekcorps

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Re: The one that got away... Maybe?
« Reply #10 on: November 08, 2012, 10:21:46 AM »
Perfect! Thank you. Is there a point where you charge by sq. foot? Basically $14.40 per square foot seems bit high. Or is it?
Vinyl Express Panther • Flexi Pro • Epson WF1100 • Illustrator • Photoshop • Inkscape • Windows XP

blakdogs

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Re: The one that got away... Maybe?
« Reply #11 on: November 08, 2012, 10:23:05 AM »
Thank you SuZie for posting those equations.  My favorite is the height + width divided by 2...works pretty well as a base for the stuff I do.   :thumbsup:
Lori

www.theblakdogs.com

Blakdogs Designs
Vinyl artwork for your car and home

G23FM

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Re: The one that got away... Maybe?
« Reply #12 on: November 08, 2012, 11:09:58 AM »
I'm kinda struggling with this too, someone called me today about a graphic for her business wall at 30" high by 45" tall...


If I charge by the sq inch I get $135

The height/width divided method: $37.50

Per rolling inch: $45

This are big differences, the design and weed time shouldnt be bad, but since it's so tall, I'm going to have to print it twice and lay them together, a tricky task...

I just don't want to scare her off.... :(


tekcorps

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Re: The one that got away... Maybe?
« Reply #13 on: November 08, 2012, 11:26:46 AM »
I think the difference here is that the above pricing was for ready to apply vinyl. You are installing yours? Also, your design, weeding and installation is more complex. I'd say $135 installed is very reasonable. Might charge the rolling inch price plus extra labor of weeding, laying them together as you put it and installation.
Vinyl Express Panther • Flexi Pro • Epson WF1100 • Illustrator • Photoshop • Inkscape • Windows XP

Wall Decal Business

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Re: The one that got away... Maybe?
« Reply #14 on: November 08, 2012, 04:59:00 PM »
Thank you SuZie for posting those equations.  My favorite is the height + width divided by 2...works pretty well as a base for the stuff I do.   :thumbsup:

Based on the height + width / 2 method, my smaller decals (10x22) are correctly priced at $16, while my larger (12x34) are being heavily discounted at $18 and sometimes $20 a pop.  And i think I keep the same trend the bigger i go.  I really have to rethink my pricing for my larger items.

But, let me play Devil's advocate with this question:  Are all vinyl decal jobs equal in value?

If I create a silhouette sign for a business owner's interior wall and I make something similar in size for a child's playroom, does the price remain the same?  I think I can keep my prices at the higher end for the business owner than I can for little Timmy's mom, who wants to add a little something cute to the kids room.

How about those who do windows, autos or boats, are their prices the same?  Or is one market more expensive than the other?

Because, let me tell you, I was a little impressed with G23FM price.  It was a good price for the customer, while G23 made a nice little sum of change.  I sell online only, so the idea of making $135 for a job, even if I have to step out and install it myself, did not sound too bad.  And as tekcorps said, even still, it may be a bit below in price.  I like it  ^-^
Jerry
www.WallDecalBusiness.com

“If your ship doesn’t come in, swim out to meet it!” --Jonathan Winters